Ecuadorian etiquette for tourists
Nestled between the majestic peaks of the Andes and the tranquil shores of the Pacific, Ecuador is a land where ancient traditions and vibrant cultures intertwine with the pulse of modern life.
This captivating country, with its lush landscapes, colourful festivals, and warm-hearted people, beckons travellers to experience not only its natural beauty but also the richness of its social fabric.
To truly immerse yourself in the Ecuadorian way of life, it is essential to embrace the customs and courtesies that define the spirit of this enchanting nation.
In this article, we invite you to discover the nuances of Ecuadorian etiquette, where respect, warmth, and hospitality shine through in every interaction, ensuring that your journey is as harmonious as it is unforgettable.
»In Ecuador, every road leads to an adventure, from the high peaks of Cotopaxi to the depths of the Amazon.«
Greeting someone in Ecuador
In Ecuador, greetings are an integral part of daily life and offer a glimpse into the country’s culture of warmth, respect, and personal connection. Ecuadorians pride themselves on being approachable and friendly, and their greetings reflect this emphasis on building rapport.
The most common greetings are simple yet heartfelt: “Buenos días” (Good morning), “Buenas tardes” (Good afternoon), and “Buenas noches” (Good evening/night), depending on the time of day.
To check on someone's well-being, it’s typical to hear “¿Cómo está?” (How are you?) or the more casual “¿Qué tal?” (How’s it going?) among friends and acquaintances.
In more formal settings or professional environments, it’s customary to address people with respect, using titles like “Señor” (Mr.) or “Señora” (Mrs.), followed by their last name.

Those with advanced academic or professional titles are often addressed as “Licenciado/a” (for university graduates) or “Doctor/a” (Doctor). Individuals of higher social status or age are shown even greater respect by being addressed as “Don” or “Doña,” paired with the person’s first name.
Physical greetings are equally important and reflect Ecuador’s emphasis on friendliness. In formal situations , a handshake is common, while among friends or family, greetings become more personal.
Women typically exchange a kiss on the right cheek, and men may greet women with the same gesture. Men may shake hands or even share a hug among close friends or acquaintances.
In social gatherings, it’s customary to greet each person individually, and the same goes for farewells. Even in larger groups, it is considered polite to acknowledge everyone with a smile, handshake, or a suitable physical gesture, ensuring that no one feels left out.
These thoughtful customs highlight Ecuador’s deep-rooted values of respect and social harmony.
Language Do’s and Don’ts in Ecuador
In Ecuador, Spanish is the official language, and the way it’s spoken reflects the country’s rich cultural diversity.
Ecuadorians are proud of their language, and while standard Spanish is widely used, you'll encounter regional variations depending on the area you’re in. In the highlands, you'll hear a slightly more formal and clear pronunciation, while in the coastal regions, the language can be more relaxed and fluid.
One of the charming features of Ecuadorian Spanish is its frequent use of diminutives, such as adding "-ito" or "-ita" to words to express affection or familiarity. For example, “amigo” (friend) becomes “amiguito” (little friend), and “café” (coffee) can be “cafecito” (little coffee). These endearing terms are commonly used in casual conversations to convey warmth.
Ecuadorians also have their own set of colloquial expressions, known as "chismos" or "modismos", that may be unfamiliar to newcomers. Here are a few popular phrases you might hear:
- "¿Qué más?" – A casual way to ask, "What’s up?" or "How’s it going?"
- "Bacán" – This word means "cool" or "awesome," often used to describe something exciting or great.
- "Chévere" – While “chévere” means “cool” or “great,” it can also express approval of a situation, similar to saying “awesome” or “nice.”
- "Vaina" – A versatile word that can mean “thing,” “stuff,” or “situation.” It’s often used when you can’t quite pinpoint what you’re referring to, similar to “thingamajig” in English.
- "Mi pana" – A friendly way to say “my buddy” or “my friend.”
- "Ñaño" / "Ñaña" – This term, often used in the Andes, means “brother” or “sister” but can also extend to close friends.
The most widely spoken is Kichwa (also known as Quechua), particularly in the Andean highlands. Other indigenous languages, such as Shuar , Tsáchila , and Zumbahua , are also prevalent in their respective regions, each carrying deep cultural significance for the communities that continue to speak them.
Ecuadorians hold their linguistic diversity in high regard. While Spanish remains the primary language, many people in rural areas are bilingual, fluently speaking both Spanish and their indigenous languages. There is a growing movement to protect and revitalize these languages, ensuring that they remain a vital part of Ecuador's cultural heritage for future generations.
As a visitor, it's helpful to learn a few local expressions to make your interactions more engaging and respectful, and to show your appreciation for the country’s diverse linguistic tapestry.
Do’s and Don’ts in Ecuador
When traveling through Ecuador, it’s important to be mindful of local customs and practical tips that can make your experience smoother and more enjoyable.
While the country is known for its warm and welcoming people, understanding a few key do’s and don’ts will help you navigate your way through the diverse landscapes and cultures with ease and respect.
From everyday interactions to safety and health considerations, here’s a quick guide to help you make the most of your trip.
Do's in Ecuador
- Respect the local culture and always be polite—smiling goes a long way in making a good impression.
- Learn a few basic Spanish phrases; while English is spoken in tourist areas, a little effort to speak the local language is appreciated.
- Carry enough small cash with you, as change can sometimes be hard to come by.
- Don't hesitate to bargain in markets—haggling is a normal and expected part of the shopping experience here.

- Be mindful of your belongings—avoid displaying expensive jewellery or electronics in public to reduce the risk of theft.
- Drink bottled water to avoid any stomach issues; tap water is not always safe.
- Pack warm clothing if you plan to visit high-altitude areas—Ecuador's mountainous regions can be quite chilly.
Don’ts in Ecuador
- Don’t approach wild animals too closely—always maintain a safe distance to protect both yourself and the animals.
- Be cautious when eating fresh food—remember the saying “Peel it, boil it, cook it, or forget it,” to avoid any health issues.
- Avoid flushing toilet paper down the toilet—use the nearby waste bins to prevent blockages.
- Don't expect strict punctuality—Ecuadorians are generally more relaxed about time, so be prepared for a laid-back approach to schedules.
»Ecuador is an amazing country, full of adventure and nature’s wonders, with warm and welcoming people.«
Do’s and Don’ts when eating out in Ecuador
Ecuador’s cuisine is a true reflection of its diverse landscapes and rich cultural heritage. From the Andean highlands to the Amazon rainforest and coastal shores, the country offers a wide variety of fresh and vibrant ingredients, including corn, potatoes, seafood, and tropical fruits.
One of the most iconic dishes is ceviche, a tangy and flavourful seafood dish, while llapingachos (potato pancakes with cheese) and cuy asado (roast guinea pig) are staples in the highlands. Ecuadorian meals are full of flavour, often featuring a mix of savoury, hearty, and slightly sweet elements.
Meals are a communal event in Ecuador, where food brings people together to share stories and traditions. Whether at a local market stall, a bustling restaurant, or in a family home, dining is an important part of Ecuadorian culture.
Dos when eating out in Ecuador
- Embrace the flavours of Ecuadorian cuisine: Ecuador is proud of its culinary diversity. Don’t miss the chance to try local dishes like ceviche, llapingachos (fried potato patties stuffed with cheese), or cuy asado (roast guinea pig), often served with potatoes or corn. Sampling these dishes will give you a true taste of Ecuador's culture and heritage.
- Enjoy the hospitality: Ecuadorians are known for their warm and welcoming nature. If you're invited to share a meal, take the opportunity to enjoy the experience and engage in conversation. Dining is often a social activity, and your willingness to participate will be appreciated.
- Use polite manners: As in many Latin American countries, using “por favor” (please) and “gracias” (thank you) is essential when interacting with servers and fellow diners. It's a way to show respect for others and the meal.
- Try local beverages: Ecuador has a wide variety of fresh fruit juices, including jugos de mora (blackberry juice) and jugos de maracuyá (passion fruit juice), which are popular at every meal. Don’t miss the chance to try these refreshing beverages paired with your meal.

Don’ts when eating out in Ecuador
- Don’t rush your meal: Ecuadorian dining culture is often slow-paced and relaxed. Meals are meant to be enjoyed, so avoid rushing through your food or getting impatient with service delays. Take time to savour each bite and enjoy the company.
- Avoid being critical of local dishes: Ecuadorians take great pride in their food, and while it's okay to have personal preferences, criticizing local dishes, especially in front of locals, can be considered disrespectful. Instead, embrace the unique flavours and culinary traditions of the country.
- Don’t skip the soup: Ecuadorians love their soups, and they are often served as the first course of a meal. Whether it’s locro de papas (potato soup) or caldo de pollo (chicken broth), it’s a good idea to try these flavourful and comforting dishes. Skipping the soup would mean missing an essential part of the experience.
- Don’t ignore food safety precautions: As in many countries, be cautious about where you eat, especially when it comes to street food. Stick to well-established vendors and make sure the food is freshly prepared. It’s also advisable to drink bottled water instead of tap water to avoid potential stomach issues.
Eating out in Ecuador offers more than just delicious food; it's an opportunity to immerse yourself in the country's culture and enjoy the hospitality of its people. So, sit back, relax, and savour the moment.
Tipping Etiquette in Ecuador
Tipping in Ecuador is generally appreciated, but it’s not as mandatory as in some other countries. That said, it’s always a good gesture to reward good service, especially in restaurants, cafes, and hotels. Understanding how and when to tip will help you navigate the local customs and show your gratitude to those who take care of you during your visit.
In restaurants, a service charge of 10% is often included in your bill, especially in more formal or upscale establishments. However, if the service was exceptional, it’s common to leave an additional small tip of 1-2 dollars, or up to 5-10% of the total bill. If the service charge is not included, it is customary to leave around 10% of the total.
For taxi drivers, tipping is not required, but rounding up the fare to the nearest dollar or adding a small tip (around $1) for good service is appreciated. Keep in mind that in some areas, especially in cities like Quito or Guayaquil, taxi fares can be relatively low, so a small tip goes a long way.
In hotels, it’s common to tip porters and housekeeping staff. A dollar per bag for porters and around $1-2 per night for housekeeping is typical, but you can adjust this based on the level of service.
When it comes to tour guides and drivers, tipping is also appreciated for their effort in making your experience memorable. For a guided tour, $5-10 per person is considered a good tip, while for drivers, a smaller tip of around $1-2 per day is appropriate.
In markets or small, local shops, tipping is not expected, though rounding up the total amount when paying is always a kind gesture.
Ecuadorians generally do not expect large tips, but your gesture will certainly be appreciated and reflect positively on your experience. Always remember that while tipping is welcomed, it’s never obligatory, and your generosity will be met with a smile and thanks.

More Do’s and Don’ts in Ecuador
#1 Embrace the time
Ecuadorians live life at a slower pace, especially in rural areas, where a relaxed attitude and warmth take centre stage. Be patient and enjoy the rhythm of life, which may be different from the faster-paced environments you’re used to. Let go of any urgency, adopt an easy-going attitude, and enjoy the beauty of the country with open arms.
#2 Tap water
While tap water is generally safe in major cities like Quito and Guayaquil, it’s always safer to drink bottled water in more remote or rural areas, where the water treatment standards may not be as high. Carrying a refillable water bottle is a good practice to reduce waste. Many places offer refills for a small fee, which helps reduce plastic waste and supports local environmental efforts. Be sure to ask if you’re unsure, and try to avoid ice in your drinks unless you’re certain it’s made from purified water.
#3 Taking pictures
When taking photos in Ecuador, always ask for permission before photographing people, particularly in indigenous communities or rural areas where privacy is highly valued. Ecuadorians are generally open to being photographed, but showing respect is key. When capturing the country's breathtaking wildlife or scenery, avoid using flash photography, especially around animals, to prevent startling them. Follow any rules in national parks and protected areas to ensure you’re contributing to the preservation of these pristine environments.
#4 Environmental awareness
Ecuador is rich in natural beauty, from the Amazon rainforest to the Galápagos Islands, and its people are deeply committed to preserving their environment. As a visitor, do your part by reducing waste, recycling, and avoiding single-use plastics. Carry a reusable water bottle, and be cautious of your energy consumption in eco-lodges or during outdoor adventures. Ecuador’s conservation efforts are crucial to maintaining its biodiversity, so your actions—big or small—can have a lasting impact on the planet.
#5 Respect for wildlife and nature
Ecuador is home to an extraordinary array of wildlife, including unique species in the Galápagos and Amazon basin. It’s important to respect these animals by observing them from a distance and avoiding feeding or disturbing them. Stick to designated trails when hiking to avoid damaging delicate ecosystems. Be conscious of sustainable souvenirs; avoid buying items made from endangered species or that contribute to deforestation. Support local artisans who create eco-friendly, sustainable products that help protect Ecuador’s precious wildlife and natural resources.
#6 Dress code
In Ecuador, dress codes can vary depending on the region and occasion. When visiting churches or religious sites, ensure your attire is respectful by avoiding shorts, tank tops, and hats. For outdoor activities, especially in the Andes, prepare for fluctuating temperatures by layering clothes. Comfortable, lightweight, and moisture-wicking fabrics are recommended, but if you're hiking or trekking, also pack warm clothes for the cooler highland climates. Be mindful of local customs, especially in more traditional areas, where modesty is often appreciated.
Quick facts about Ecuador
- Official language: Spanish
- Form of government: Presidential republic
- Population: 18 million
- Capital city: Quito
- Currency: United States Dollar (USD)
- Time zone: Ecuador Time (ECT)
- Telephone area code: +593
- Wet season: June to September
- Dry season: October to May
- Climatic warmest Temperatures: 30°C in coastal and lowland regions
- Climatically coldest temperatures: 5 °C in the highlands
- Standard voltage of electricity: 120 V
Brush up on your history
Ecuador’s history is a rich tapestry woven from the legacies of ancient civilizations, colonial encounters, and struggles for independence. Long before Spanish colonization, Ecuador was home to powerful indigenous groups such as the Caranqui, Cañari, and the mighty Inca Empire, which expanded into the region in the 15th century.
The Incas, led by Emperor Huayna Capac, established Quito as one of their key northern capitals, leaving behind an enduring cultural and architectural legacy. The arrival of Spanish conquistadors in 1532, led by Francisco Pizarro, marked a turning point for Ecuador.
Under Spanish rule, the region became part of the Viceroyalty of Peru, and its indigenous populations were subjected to forced labor and the exploitation of resources. Despite these hardships, indigenous cultures persisted, and many integrated aspects of Spanish rule into their traditions. Spanish settlers established cities like Quito and Guayaquil, which became major hubs for trade and agriculture.

Ecuador’s journey toward independence began in the early 19th century as tensions with Spanish rule escalated across Latin America. On August 10, 1809, Ecuador saw its first attempt at independence with the First Cry of Independence in Quito, although it wasn’t until 1822 that independence was fully achieved. This was thanks to the efforts of Simón Bolívar and Antonio José de Sucre, key figures in the independence movement across South America. Ecuador officially became part of the newly formed Gran Colombia but soon split from it in 1830, establishing itself as an independent republic.
In the 20th century, Ecuador faced a number of political and economic challenges, including instability, multiple changes in leadership, and struggles over its national identity. Ecuador has also experienced periods of economic boom and bust, driven by exports like oil, bananas, and shrimp. The country underwent political transformations and faced the ups and downs of democratic rule and military regimes, culminating in the Constitution of 2008, which established a more progressive and socially oriented political system.
Today, Ecuador is known for its stunning natural beauty, from the Amazon rainforest to the Galápagos Islands, as well as its vibrant cultural heritage. The country has worked to preserve its indigenous cultures while advancing socially, politically, and economically. With a deep-rooted respect for its history, Ecuador continues to honour its indigenous communities and historical landmarks, attracting tourists and scholars eager to explore its diverse past.
Ecuador etiquette summarised in a nutshell
Ecuador is a captivating destination where ancient traditions meet modern charm. From the towering Andes to the tranquil Pacific coast, the country offers lush landscapes, vibrant festivals, and rich cultural experiences. To embrace local customs, greet others with "Buenos días" (Good morning) and "¿Cómo está?" (How are you?). While Spanish is the official language, learning a few local expressions will be appreciated.
Whether you're exploring Quito’s colonial beauty, enjoying coastal seafood, or immersing yourself in indigenous communities, be sure to show respect in protected areas. Always ask for permission before taking photos, especially in indigenous communities. With a blend of adventure and relaxation, Ecuador promises a journey that is as enriching as it is stunning.
Source references:
Ecuador and Galapagos Insiders
Lonely Planet
United Kingdom Travel Embassy
Britannica
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